Since 1830, Baume & Mercier has been creating timepieces that combine beauty and pertinent creativity with the excellence, constancy and reliability of Swiss watchmaking.

That watchmaking vision inherited from the Baume family, which has endured for nearly 200 years, shines through the dashing Riviera collection. The brand defied the watchmaking codes of the times when, in 1973, it revealed an unprecedented case with a dodecagonal bezel topped with a flat-linked metal strap. 

As it explores a spectrum of colors and a variety of features, this iconic timepiece shows its resemblance to the Riviera, the sea resort that gave rise to it: that special style, inimitable atmosphere, contrast, emotion...

Each of the new Riviera models evokes one of the many facets of the Riviera, from its natural features to its delightful dolce vita.

While illustrating the Maison’s design savoir-faire and watchmaking expertise, they evoke the distinguishing features of this coastal region’s legendary art of living: the ocean, the mountains, the sky, the streamlined architecture of its modern villas, and of course, its festive nights.