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What is the ideal source of power for a watch? CITIZEN created the world’s first light-powered analogue quartz watch in 1976. We named the technology Eco-Drive in acknowledgment of its eco-friendly origins. It converts any kind of light into energy to power a watch and stores the surplus on a power cell. On a full charge, an Eco-Drive watch runs for months even in darkness with no need for regular battery replacement. As a light-power pioneer, we continue exploring new possibilities.

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Citizen AT8285-68Z Hakuto-R Atomic Timekeepeing Super Titanium Purple Dial
Citizen AT8285-68Z Hakuto-R Atomic Timekeepeing Super Titanium Purple Dial
$1,495.00

Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative chronograph technology, and the latest addition to the collection is no different. The scratch-resistant Super Titanium™ case and matching...

Citizen CC4054-68L Attesa GPS Satellite Timekeeping Super Titanium Blue
Citizen CC4054-68L Attesa GPS Satellite Timekeeping Super Titanium Blue
$2,395.00

Powerful design and advanced technology drive the new luxury Attesa. Since its 1987 launch, Attesa has incorporated titanium-processing know-how and features innovative, world-first technologies that will continue to shape the future. In this limited edition,...

Citizen CC4055-65E Attesa GPS Super Titanium Black DLC
Citizen CC4055-65E Attesa GPS Super Titanium Black DLC
$2,695.00

Powerful design and advanced technology drive the new luxury Attesa. Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative chronograph technology, and the latest addition to the collection...

Citizen CA0727-12E Promaster Tough Eco-Drive Camo
SALE
-40%
Citizen CA0727-12E Promaster Tough Eco-Drive Camo
$550.00$330.00

Test the extremes with the CITIZEN Promaster Tough series, now featuring chronograph and 12/24-hour time. Living up to its name, this timepiece features shock resistance and anti-magnetism. A black ion-plated stainless steel case with CITIZEN's...

Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
$595.00

Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative technology, and the latest addition to the collection is no different. A 42mm Super Titanium™ case in a bright...

Citizen FE6084-70W Disney Empowered Minnie Mouse Two Tone Ladies
Citizen FE6084-70W Disney Empowered Minnie Mouse Two Tone Ladies
$325.00

Celebrate yourself and other high-achieving women in your life with the Disney Citizen Empowered Minnie Mouse watch, launched in the run-up to International Women's Day on March 8 and as a tribute to dynamic women...

Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
$900.00

Superior functionality in a fierce new watch - since Promaster was introduced in 1954, we awakened something, and now it has returned: meet the Citizen Godzilla X Promaster Dive 35th Anniversary Limited Edition. This special...

Citizen NH7530-52L Sport Automatic Light Blue Dial Stainless Steel
Citizen NH7530-52L Sport Automatic Light Blue Dial Stainless Steel
$650.00

Experience the fusion of sporty style and everyday functionality with the Sport Automatic, the latest timepiece in our Automatics Collection featuring a high-performance movement. A 42mm silver-tone stainless steel case provides the foundation of the...

Citizen BN0169-03X Promaster Dive Eco-Drive Orange Sunburst
Citizen BN0169-03X Promaster Dive Eco-Drive Orange Sunburst
$375.00

Explore the deepest depths with the latest Promaster Dive in a stylish new color combination. This must-have diving watch vibrantly features a silver-tone stainless steel case, an orange 3-hand dial with a date function, and...

Citizen BJ8057-09X Promaster Dive Ecozilla Green
Citizen BJ8057-09X Promaster Dive Ecozilla Green
$675.00

Explore the deepest depths with Citizen's newest Promaster Dive with water resistance up to 300 meters. This iconic men's high-performance dive watch features a black stainless steel case, a green 3-hand dial with luminous hands...

Citizen BN1015-52E Eco Drive 365 Endless Starry Sky Black
SALE
-25%
Citizen BN1015-52E Eco Drive 365 Endless Starry Sky Black
$550.00$412.50

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...

Citizen BN1014-55E Eco-Drive 365 Endless Sky Black Dial
SALE
-25%
Citizen BN1014-55E Eco-Drive 365 Endless Sky Black Dial
$495.00$371.25

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...

Citizen BN1010-05E Eco-Drive 365 Limited Edition
SALE
-25%
Citizen BN1010-05E Eco-Drive 365 Limited Edition
$895.00$671.25

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...

Citizen CC4055-14H Attesa ACT Line GPS Satellite Wave
Citizen CC4055-14H Attesa ACT Line GPS Satellite Wave
$2,250.00

Caliber No.F950MovementEco-DriveStrapPolyurethane StrapWater ResistantWater Resistant to 100mThickness15.4mmCase Size44.6mmCaseSuper Titanium™ (Duratect DLC)GlassSapphire GlassMaximum run time from full charge (Normal Use Condition)Approx. 1.5 yearsSpecificationAlarmChronographDate and Day DisplayDual TimeEco-DriveGPS (Location Information Obtainment Function)Insufficient Charge Warning FunctionLight Level IndicatorLuminous...

Citizen EX1500-52A Capella
Citizen EX1500-52A Capella
$510.00

CITIZEN takes ladies to a new modern standard with the CITIZEN Capella collection. Feminine curves, uninterrupted design and technical expertise are all showcased in these original timepieces. A diamond watch in stainless steel with a silver...

Citizen EM0794-54D Ceci Gold Bracelet
Citizen EM0794-54D Ceci Gold Bracelet
$297.00

Add a little everyday luxury to your look with this beautiful Citizen Ceci Diamond Gold Two Tone Watch. Set with 12 diamonds, the Mother of Pearl dial reflects the light in shades of white, pink...

Citizen BJ7128-59G Promaster GMT
Citizen BJ7128-59G Promaster GMT
$330.00

The Promaster GMT Diver from Citizen, powered by light with the patented Eco-Drive technology, merges high-end style with high-class features. With the ability to show dual time zones, an anti-reflective sapphire crystal face, dive-grade luminous...

Citizen JR4068-01E Promaster Sailhawk
Citizen JR4068-01E Promaster Sailhawk
$330.00

For avid marine sportsmen who value style as much as function, Citizen’s Promaster Sailhawk with Eco-Drive technology is the perfect combination of the two. With a blue polyurethane strap and numbering detail, offset with a...

Citizen BJ7129-56E Promaster GMT
Citizen BJ7129-56E Promaster GMT
$315.00

This bold Promaster GMT Diver from Citizen features bright orange accents that pop against the stainless steel band and black face and bezel. Fashion meets function with abilities such as dual time zones, an anti-reflective...

Citizen JR4061-00F Promaster Sailhawk Orange
Citizen JR4061-00F Promaster Sailhawk Orange
$330.00

This eye-catching Promaster Sailhawk with a bright orange polyurethane strap from Citizen is sure to turn heads. The timepiece isn’t just stylish, however — it is packed with features, such as Eco-Drive technology so it...

Citizen BJ6510-51L Eco-Drive Axiom Blue Dial
SALE
-40%
Citizen BJ6510-51L Eco-Drive Axiom Blue Dial
$350.00$210.00

Axiom's refined yet sleek design offers a day-to-night fashion options for the avid trendsetter. A watch with Eco-Drive technology, not just a solar watch but powered by any light, featuring a men's stainless steel case...

Citizen BU0054-52L Eco-Drive Calendrier Calendar Moonphase Blue Dial
SALE
-40%
Citizen BU0054-52L Eco-Drive Calendrier Calendar Moonphase Blue Dial
$575.00$345.00

Bring sophistication to your day with the new CITIZEN Calendrier Moonphase, powered by any light with Eco-Drive. This timeless watch features analog month/day/date. Men's watch featured with two-tone stainless steel case and bracelet with cobalt...

Citizen BJ7135-02E Eco-Drive Promaster Nighthawk
SALE
-40%
Citizen BJ7135-02E Eco-Drive Promaster Nighthawk
$495.00$297.00

With a 42mm three-piece case, the Promaster Nighthawk from Citizen is inspired by the clean, sleek lines of military stealth helicopters. This watch possesses an all-black design - including a leather strap - and bold...

Citizen BJ2168-01E Promaster Aqualand Eco-Drive Green 200m
SALE
-40%
Citizen BJ2168-01E Promaster Aqualand Eco-Drive Green 200m
$875.00$525.00

With a black polyurethane strap and stainless steel case with DLC, the Promaster Aqualand from CITIZEN stands out from the crowd. This dive watch - which is water resistant up to 200 meters - has...

Citizen NY0150-51A Promaster Dive Automatic Fugu White
SALE
-20%
Citizen NY0150-51A Promaster Dive Automatic Fugu White
$595.00$475.00

An iconic classic is reimagined in the polished style of the new Promaster Dive Automatic men's watch. Going deeper into history of the original version of this diving watch, it was used by the Italian...

Citizen BN0196-01L Promaster Dive Eco-Drive 200m Rose Gold Blue
SALE
-25%
Citizen BN0196-01L Promaster Dive Eco-Drive 200m Rose Gold Blue
$395.00$296.25

Explore the deepest depths with the latest Promaster Dive watch in a stylish new color combination. This must-have diving watch features a two-tone stainless steel case with a unidirectional bezel and dark blue 3-hand dial...