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Bulova’s industry innovations included everything from pioneering standardized production of watches to developing the first fully electronic watch with proprietary tuning-fork based technology making it at the time the most accurate watch in the world. But our breakthroughs reached beyond the world of timekeeping alone.

With an unwavering drive for perfection, efficiency and precision, quality craftsmanship became the foundation upon which Joseph Bulova built his brand. But what fueled the brand’s continual progress was its spirit of invention - pursuing innovation and technology both within the timepiece industry – and beyond.


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Bulova 96A312 Lunar Pilot Meteorite Limited Edition Apollo 15 Mission
SALE
-20%
Bulova 96A312 Lunar Pilot Meteorite Limited Edition Apollo 15 Mission
$1,495.00$1,195.00

On August 2, 1971, a Bulova chronograph engineered for lunar conditions was worn on the moon during the Apollo 15 mission. History is made again with the Limited Edition Lunar Pilot Meteorite from the Archive...

Bulova 96B431 Marine Star Precisionist Series C 262kHz Yellow Dial
Bulova 96B431 Marine Star Precisionist Series C 262kHz Yellow Dial
$695.00

An incredibly bold design, this men's Bulova Marine Star Precisionist sport watch pushes the limits with Bulova's cutting edge technology and a strikingly modern case. Defined by a rugged, angular profile, the 43mm stainless steel...

Bulova 96B427 Surveyor Green Dial Automatic 39mm Stainless Steel
Bulova 96B427 Surveyor Green Dial Automatic 39mm Stainless Steel
$425.00

The Bulova men's Surveyor is defined by exceptional quality and sophisticated aesthetics. The silver-tone stainless steel case features sculpted edges and faceting which provide an effortless wear on the wrist, with polished and brushed finishing,...

Bulova 96B440 Super Seville 262kHz Blue Dial Precisionist
Bulova 96B440 Super Seville 262kHz Blue Dial Precisionist
$695.00

Drawing inspiration from the incredible Bulova Super Seville Day-Date from the 1970s, the new Super Seville merges retro aesthetics with state-of-the-art Precisionist technology for a timeless modern appeal. The silver-tone stainless steel 38mm case has...

Bulova 96X160 Duality Ladies Classic Blue Diamonds
SALE
-25%
Bulova 96X160 Duality Ladies Classic Blue Diamonds
$995.00$746.25

A gorgeous new addition from Bulova, this ladies' Duality timepiece offers unparalleled elegance and versatility. A round silver-tone stainless steel case features a luxurious blend of brushed and polished finishes, with dramatic curves and a...

Bulova 96B426 Marine Star Series C 262kHz Gray Dial
Bulova 96B426 Marine Star Series C 262kHz Gray Dial
$795.00

An incredibly bold design, this men's Bulova Marine Star Precisionist sport watch pushes the limits with Bulova's cutting edge technology and a strikingly modern case. Defined by a rugged, angular profile, the 43mm stainless steel...

Bulova 98B421 Marine Star 262 kHz Brown Textured Dial Rose Gold
Bulova 98B421 Marine Star 262 kHz Brown Textured Dial Rose Gold
$750.00

An incredibly bold design, this men's Bulova Marine Star Precisionist sport watch pushes the limits with Bulova's cutting edge technology and a strikingly modern case. Defined by a rugged, angular profile, the 43mm rose gold-tone...

Bulova 98B381 Maquina Green Ion Plated Steel
SALE
-25%
Bulova 98B381 Maquina Green Ion Plated Steel
$495.00$371.25

Make a bold statement with the sporty, new Maquina timepiece - guaranteed to stand out on any wrist. The modern design with a rugged edge features a black ion-plated stainless steel case and dark gray...

Bulova 96K112 Jet Star 262kHz Precisionist Limited Edition Silver Dial
SALE
-25%
Bulova 96K112 Jet Star 262kHz Precisionist Limited Edition Silver Dial
$695.00$521.25

Straight from the 1970s comes this limited edition Bulova 1973 Jet Star "F", an iconic model from the brands impressive history, now equipped with an equally impressive movement. Borrowing from its historic forebear, the stainless...

Bulova 97B215 Oceanographer Devil Diver GMT Root Beer
SALE
-25%
Bulova 97B215 Oceanographer Devil Diver GMT Root Beer
$1,395.00$1,046.25

This new men's Bulova Oceanographer GMT brings a new look and new functionality to the legendary Bulova design. The rose gold-tone stainless-steel case features a curved silhouette, a box sapphire crystal, a two-tone "root beer"...

Bulova 97A185 Marc Anthony 262kHz Curv Blue Dial Chronograph
Bulova 97A185 Marc Anthony 262kHz Curv Blue Dial Chronograph
$1,195.00

Seamlessly merging iconic Bulova watch designs with the dynamic musicality of Marc Anthony, this new addition to the Marc Anthony collection puts the legendary artist's spin on the groundbreaking men's CURV chronograph. With a rose...

Bulova 97P174 Marc Anthony 262kHz Curv Blue Dial Diamonds
Bulova 97P174 Marc Anthony 262kHz Curv Blue Dial Diamonds
$1,195.00

Our bold collaboration with Marc Anthony brings his signature style to our modern CURV collection with this stunning women's timepiece. Infusing his vibrant musicality with elevated Bulova design, the iconic performer lends his name to...

Bulova 96B374 Aerojet Automatic Ombre Blue Dial
SALE
-40%
Bulova 96B374 Aerojet Automatic Ombre Blue Dial
$450.00$270.00

Bulova's new automatic models in the Aerojet line bring a contemporary flair to this classic luxury watch inspired by vintage timepieces. The striking sunray blue dial includes gold-tone accents and a bi-color day/night indicator. The...

Bulova 98B428 Racer Chronograph Black Dial Stainless Steel Quartz
Bulova 98B428 Racer Chronograph Black Dial Stainless Steel Quartz
$650.00

Built on Bulova's vibrant history in motorsport - from soap box derbies to the upper echelons of auto racing - the new men's Racer chronograph watch is fine-tuned and designed for performance. The contoured black...

Bulova 98B432 Racer Chronograph Ice Blue Dial Quartz
Bulova 98B432 Racer Chronograph Ice Blue Dial Quartz
$675.00

Built on Bulova's vibrant history in motorsport - from soap box derbies to the upper echelons of auto racing - the new men's 5-hand chronograph Racer watch is fine-tuned and designed for performance. The contoured...

Bulova 97B224 Frank Sinatra Chairman of the Board Limited Edition
Bulova 97B224 Frank Sinatra Chairman of the Board Limited Edition
$1,950.00

Imbued with Bulova's vintage art deco design and the unforgettable style of Ol' Blue Eyes himself, Bulova presents the "Chairman of the Board" timepiece from the Frank Sinatra collection. Taking cues from Bulova's 1936 "President"...

Bulova 96A292 Surveyor Skeleton Blue Dial Automatic
Bulova 96A292 Surveyor Skeleton Blue Dial Automatic
$595.00

This new men's automatic timepiece from the Bulova Surveyor collection offers modern design and luxurious craftmanship at an exceptional price. The contemporary stainless-steel case delivers an eye-catching brushed and polished surfaces with a subtle angularity...

Bulova 96B442 Classic Paragon for Elegance Blue Dial
Bulova 96B442 Classic Paragon for Elegance Blue Dial
$350.00

The rectangular men's Sutton is the new paragon for classic elegance. Crafted with a sleek geometric design with brushed and polished finishing, the slim silver-tone stainless steel case is set with a sapphire crystal and...

Bulova 96B441 Hudson Realms of Elegance Automatic Sapphire
Bulova 96B441 Hudson Realms of Elegance Automatic Sapphire
$595.00

The new elevated classic Bulova Hudson is destined to become your new favorite dress watch. With an entirely new case design and an intricately detailed dial, this watch explores new realms of elegance and offers...

Bulova 96P252 Sutton Gray Mother of Pearl Tank Ladies Quartz
Bulova 96P252 Sutton Gray Mother of Pearl Tank Ladies Quartz
$395.00

This petite Bulova women's timepiece adds new style to the already impressive Sutton Collection. The refined silver-tone stainless steel rectangular case features a mineral crystal and finishing that shines brilliantly in the light. The lustrous...

Bulova 97B325 Hudson Textured Dial Automatic Rose Gold Tone
Bulova 97B325 Hudson Textured Dial Automatic Rose Gold Tone
$650.00

The new elevated classic Bulova Hudson is destined to become your new favorite dress watch. With an entirely new case design and an intricately detailed dial, this watch explores new realms of elegance and offers...

Bulova 96B443 Classic Grey Dial Rose Gold Tone Tank Watch Quartz
Bulova 96B443 Classic Grey Dial Rose Gold Tone Tank Watch Quartz
$350.00

The rectangular men's Sutton is the new paragon for classic elegance. Crafted with a sleek geometric design with brushed and polished finishing, the slim silver-tone stainless steel case is set with a sapphire crystal and...

Bulova 98B430 Sutton Silver Dial Gold Tone Tank Watch Quartz
Bulova 98B430 Sutton Silver Dial Gold Tone Tank Watch Quartz
$350.00

The rectangular men's Sutton is the new paragon for classic elegance. Crafted with a sleek geometric design with brushed and polished finishing, the slim silver-tone stainless steel case is set with a sapphire crystal and...

Bulova 98L321 Golden Age Crystal Yellow Gold Dial Ladies Quartz
Bulova 98L321 Golden Age Crystal Yellow Gold Dial Ladies Quartz
$450.00

Step into the golden age of glitz and glamour with the luxuriously appointed women's Champagne Crystal timepiece. Meticulously set with 103 dazzling Austrian crystals, the gold-tone stainless steel case's bezel conjures the effervescence of champagne,...

Bulova 97A175 Surveyor Skeleton White Rose Gold Automatic
Bulova 97A175 Surveyor Skeleton White Rose Gold Automatic
$595.00

This new men's automatic timepiece from the Bulova Surveyor collection offers modern elegance and luxurious craftmanship at an exceptional price. The contemporary rose gold-tone stainless steel case delivers an eye-catching blend of brushed and polished...

Bulova 96L329 Golden Age Crystal Silver Dial Ladies
Bulova 96L329 Golden Age Crystal Silver Dial Ladies
$395.00

Step into the golden age of glitz and glamour with the luxuriously appointed women's Champagne Crystal timepiece. Meticulously set with 103 dazzling Austrian crystals, the silver-tone stainless steel case's bezel conjures the effervescence of champagne,...

Bulova 96B349 Precisionist Split Second Chronograph
Bulova 96B349 Precisionist Split Second Chronograph
$995.00

Since its 2010 debut, Precisionist exhibited advanced timekeeping at its best - fusing distinctive bold architectural design with state-of-the-art proprietary 262kHz movement. 2020 celebrates 10 years of the Precisionist technology and reinvents the Precisionist aesthetic...