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What is the ideal source of power for a watch? CITIZEN created the world’s first light-powered analogue quartz watch in 1976. We named the technology Eco-Drive in acknowledgment of its eco-friendly origins. It converts any kind of light into energy to power a watch and stores the surplus on a power cell. On a full charge, an Eco-Drive watch runs for months even in darkness with no need for regular battery replacement. As a light-power pioneer, we continue exploring new possibilities.

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Citizen NK5010-51X TSUYOSA Small Second Olive Dial Automatic
SALE
-25%
Citizen NK5010-51X TSUYOSA Small Second Olive Dial Automatic
$595.00$446.25

The "Tsuyosa" Small Second Automatic brings ultramodern all-purpose styling right to your wrist. Executed in a versatile 40mm footprint, the sophisticated design of this timepiece makes a strong impression via a silver-tone stainless steel case...

Citizen NK5010-01H TSUYOSA Small Second Gray Dial Automatic
SALE
-25%
Citizen NK5010-01H TSUYOSA Small Second Gray Dial Automatic
$550.00$412.50

The "Tsuyosa" Small Second Automatic brings ultramodern all-purpose styling right to your wrist. Executed in a versatile 40mm footprint, the sophisticated design of this timepiece makes a strong impression via a silver-tone stainless steel case...

Citizen NK5010-51L TSUYOSA Small Second Automatic Blue Dial
SALE
-25%
Citizen NK5010-51L TSUYOSA Small Second Automatic Blue Dial
$595.00$446.25

The "Tsuyosa" Small Second Automatic brings ultramodern all-purpose styling right to your wrist. Executed in a versatile 40mm footprint, the sophisticated design of this timepiece makes a strong impression via a silver-tone stainless steel case...

Citizen CB5878-56E PCAT Limited Edition Atomic Timekeeping Blue Dial
SALE
-25%
Citizen CB5878-56E PCAT Limited Edition Atomic Timekeeping Blue Dial
$695.00$521.25

One hundred years ago, Citizen changed the world of watchmaking forever with the launch of their first pocketwatch. Today, that legacy continues with the limited-edition PCAT. Inspired by the patiently formed layers of Earth's crust,...

Citizen NB6026-56L Promaster Fujitsubo Super Titanium Automatic Blue Dial
SALE
-25%
Citizen NB6026-56L Promaster Fujitsubo Super Titanium Automatic Blue Dial
$1,195.00$896.25

Capturing the essence of exploration in the air, on land, or at sea, the Promaster line celebrates its 35th anniversary of professional-grade adventure with a new limited edition series. This new Promaster Dive Automatic joins...

Citizen CB5967-66L Attesa Atomic Timekeeping Super Titanium Blue Dial
SALE
-25%
Citizen CB5967-66L Attesa Atomic Timekeeping Super Titanium Blue Dial
$1,075.00$806.25

Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative chronograph technology, and the latest addition to the collection is no different. A black DLC 42mm Super Titanium™ case...

Citizen JY8146-54E Promaster Skyhawk A-T 35th Anniversary Limited Edition
SALE
-25%
Citizen JY8146-54E Promaster Skyhawk A-T 35th Anniversary Limited Edition
$995.00$746.25

Capturing the essence of exploration in the air, on land, or at sea, the Promaster line celebrates its 35th anniversary of professional-grade adventure with a new limited edition series. This new Promaster Skyhawk A-T joins...

Citizen SATELLITE WAVE GPS FREEDOM CC3035-50E
SALE
-25%
Citizen SATELLITE WAVE GPS FREEDOM CC3035-50E
$925.00$693.75

Bolder and brighter. Enhanced technical and architectural design; the new Citizen Satellite Wave GPS Freedom is the leader of the pack with the world's fastest timekeeping signal reception speed from GPS navigation. A sleek black...

Citizen SATELLITE WAVE GPS FREEDOM CC3039-08E
SALE
-40%
Citizen SATELLITE WAVE GPS FREEDOM CC3039-08E
$795.00$477.00

Citizen SATELLITE WAVE GPS FREEDOM CC3039-08E Bolder and brighter. Enhanced technical and architectural design; the new Citizen Satellite Wave GPS Freedom is the leader of the pack with the world's fastest timekeeping signal reception speed...

Citizen CC4056-62W Attesa Power of Antares Super Titanium Satellite Wave GPS
SALE
-25%
Citizen CC4056-62W Attesa Power of Antares Super Titanium Satellite Wave GPS
$3,395.00$2,546.25

Powerful design and advanced technology drive the new luxury Attesa. Since its 1987 launch, Attesa incorporates titanium-processing know-how and features innovative, world-first technologies that will continue to shape the future. This model features the most...

Citizen JY8149-05E Promaster Skyhawk A-T Leather Black Dial
SALE
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Citizen JY8149-05E Promaster Skyhawk A-T Leather Black Dial
$750.00$562.50

Must-have chronograph features a silver-tone stainless steel case and an sleek black dial, with its bold 46mm shape secured to the wrist via a matching black leather strap. Underneath a scratch-resistant sapphire crystal, the watch's...

Citizen BM8560-53E Garrison Super Titanium Field Black Dial
SALE
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Citizen BM8560-53E Garrison Super Titanium Field Black Dial
$425.00$318.75

Round out your watch collection with casual styling on an everyday favorite. Citizen's Garrison features a Super Titanium™ case and bracelet, 12/24 hour time and number date. Featuring our Eco-Drive technology - sustainably powered by...

Citizen BN0241-59W Promaster Tough Super Titanium Green Dial
SALE
-25%
Citizen BN0241-59W Promaster Tough Super Titanium Green Dial
$575.00$431.25

Be ready for the field with the latest adventure-ready timepiece from Citizen's Promaster Land series. From its one-piece case construction and inwards, the Promaster Tough is ready for action, featuring a built-tough 41mm diameter in...

Citizen NB6025-59H Promaster Fujitsubo Super Titanium Automatic
SALE
-25%
Citizen NB6025-59H Promaster Fujitsubo Super Titanium Automatic
$1,195.00$896.25

Submerge yourself in a new collection of Automatic Dive watches with a deep connection to Citizen's history of innovation and proprietary technology. The new Promaster Automatic Diver 200M watch features Citizen's Super Titanium™ construction with...

Citizen JP2007-09W Promaster Aqualand Depth Meter Lume Dial
SALE
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Citizen JP2007-09W Promaster Aqualand Depth Meter Lume Dial
$550.00$412.50

Ready, Set, Dive. An iconic name with a reinvented hybrid construction, the new retro-inspired Citizen Promaster Aqualand Quartz is an ISO-compliant watch that's ready for your next underwater adventure. Equipped with a maximum depth memory,...

Citizen EW5600-52D Bianca Classic Tank Ladies
SALE
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Citizen EW5600-52D Bianca Classic Tank Ladies
$375.00$281.25

Classic lines and subtle sophistication make this latest piece to our women's collection, the Citizen L Bianca, a charming addition of sustainable luxury. With a design inspired and celebrating feminine motifs in art deco, the distinctive...

Citizen NB6069-53H Series8 890 Black Textured Dial Gold-Tone Automatic Exclusive
SALE
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Citizen NB6069-53H Series8 890 Black Textured Dial Gold-Tone Automatic Exclusive
$1,695.00$1,271.25

Sports-driven design meets an elegant execution in this latest timepiece from Citizen. The 890 Series model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements to...

Citizen NB6066-51W Series8 890 Salmon Textured Dial Automatic Limited Edition
SALE
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Citizen NB6066-51W Series8 890 Salmon Textured Dial Automatic Limited Edition
$1,595.00$1,196.25

Sports-driven design meets an ultra-clean execution in this latest timepiece from Citizen. The new special edition model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements...

Citizen NB6050-51W Series8 831 Green Textured Dial Automatic Exclusive
SALE
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Citizen NB6050-51W Series8 831 Green Textured Dial Automatic Exclusive
$1,295.00$971.25

Thoughtful design meets an ultra-clean execution in this latest timepiece from Citizen, the new 831 joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with a high-performance automatic movements to...

Citizen NB6032-53P Series8 880 GMT Gold-Tone Textured Dial Automatic Limited Edition
SALE
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Citizen NB6032-53P Series8 880 GMT Gold-Tone Textured Dial Automatic Limited Edition
$1,795.00$1,346.25

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion for daily wear to spirited travel, and everything in between. The reimagined Citizen Series 8 collection of mechanical...

Citizen NB6031-56E Series8 880 GMT Black Textured Dial Automatic
SALE
-25%
Citizen NB6031-56E Series8 880 GMT Black Textured Dial Automatic
$1,695.00$1,271.25

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion from daily wear to spirited travel and everything in-between. The reimagined Citizen Series 8 collection of mechanical watches...

Citizen NB6030-69L Series8 880 GMT Blue Textured Dial Automatic
SALE
-25%
Citizen NB6030-69L Series8 880 GMT Blue Textured Dial Automatic
$1,695.00$1,271.25

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion from daily wear to spirited travel and everything in-between. The reimagined Citizen Series 8 collection of mechanical watches...

Citizen NA1037-53L Series8 870 Textured Blue Dial Automatic Exclusive
SALE
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Citizen NA1037-53L Series8 870 Textured Blue Dial Automatic Exclusive
$1,995.00$1,496.25

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen NA1036-56E Series8 870 Textured Black Dial Automatic Exclusive
SALE
-25%
Citizen NA1036-56E Series8 870 Textured Black Dial Automatic Exclusive
$1,995.00$1,496.25

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen NA1034-51H Series8 870 Textured Gray Dial Automatic Exclusive
SALE
-25%
Citizen NA1034-51H Series8 870 Textured Gray Dial Automatic Exclusive
$1,995.00$1,496.25

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
SALE
-25%
Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
$595.00$446.25

Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative technology, and the latest addition to the collection is no different. A 42mm Super Titanium™ case in a bright...

Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
SALE
-25%
Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
$900.00$675.00

Superior functionality in a fierce new watch - since Promaster was introduced in 1954, we awakened something, and now it has returned: meet the Citizen Godzilla X Promaster Dive 35th Anniversary Limited Edition. This special...