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What is the ideal source of power for a watch? CITIZEN created the world’s first light-powered analogue quartz watch in 1976. We named the technology Eco-Drive in acknowledgment of its eco-friendly origins. It converts any kind of light into energy to power a watch and stores the surplus on a power cell. On a full charge, an Eco-Drive watch runs for months even in darkness with no need for regular battery replacement. As a light-power pioneer, we continue exploring new possibilities.

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Citizen CB5878-56E PCAT Limited Edition Atomic Timekeeping Blue Dial
SALE
-25%
Citizen CB5878-56E PCAT Limited Edition Atomic Timekeeping Blue Dial
$695.00$521.25

One hundred years ago, Citizen changed the world of watchmaking forever with the launch of their first pocketwatch. Today, that legacy continues with the limited-edition PCAT. Inspired by the patiently formed layers of Earth's crust,...

Citizen NB6026-56L Promaster Fujitsubo Super Titanium Automatic Blue Dial
SALE
-25%
Citizen NB6026-56L Promaster Fujitsubo Super Titanium Automatic Blue Dial
$1,195.00$896.25

Capturing the essence of exploration in the air, on land, or at sea, the Promaster line celebrates its 35th anniversary of professional-grade adventure with a new limited edition series. This new Promaster Dive Automatic joins...

Citizen CB5967-66L Attesa Atomic Timekeeping Super Titanium Blue Dial
SALE
-25%
Citizen CB5967-66L Attesa Atomic Timekeeping Super Titanium Blue Dial
$1,075.00$806.25

Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative chronograph technology, and the latest addition to the collection is no different. A black DLC 42mm Super Titanium™ case...

Citizen JY8146-54E Promaster Skyhawk A-T 35th Anniversary Limited Edition
SALE
-25%
Citizen JY8146-54E Promaster Skyhawk A-T 35th Anniversary Limited Edition
$995.00$746.25

Capturing the essence of exploration in the air, on land, or at sea, the Promaster line celebrates its 35th anniversary of professional-grade adventure with a new limited edition series. This new Promaster Skyhawk A-T joins...

Citizen SATELLITE WAVE GPS FREEDOM CC3035-50E
SALE
-25%
Citizen SATELLITE WAVE GPS FREEDOM CC3035-50E
$925.00$693.75

Bolder and brighter. Enhanced technical and architectural design; the new Citizen Satellite Wave GPS Freedom is the leader of the pack with the world's fastest timekeeping signal reception speed from GPS navigation. A sleek black...

Citizen SATELLITE WAVE GPS FREEDOM CC3039-08E
SALE
-40%
Citizen SATELLITE WAVE GPS FREEDOM CC3039-08E
$795.00$477.00

Citizen SATELLITE WAVE GPS FREEDOM CC3039-08E Bolder and brighter. Enhanced technical and architectural design; the new Citizen Satellite Wave GPS Freedom is the leader of the pack with the world's fastest timekeeping signal reception speed...

Citizen JY8149-05E Promaster Skyhawk A-T Leather Black Dial
SALE
-25%
Citizen JY8149-05E Promaster Skyhawk A-T Leather Black Dial
$750.00$562.50

Must-have chronograph features a silver-tone stainless steel case and an sleek black dial, with its bold 46mm shape secured to the wrist via a matching black leather strap. Underneath a scratch-resistant sapphire crystal, the watch's...

Citizen BM8560-53E Garrison Super Titanium Field Black Dial
SALE
-25%
Citizen BM8560-53E Garrison Super Titanium Field Black Dial
$425.00$318.75

Round out your watch collection with casual styling on an everyday favorite. Citizen's Garrison features a Super Titanium™ case and bracelet, 12/24 hour time and number date. Featuring our Eco-Drive technology - sustainably powered by...

Citizen NB6025-59H Promaster Fujitsubo Super Titanium Automatic
SALE
-25%
Citizen NB6025-59H Promaster Fujitsubo Super Titanium Automatic
$1,195.00$896.25

Submerge yourself in a new collection of Automatic Dive watches with a deep connection to Citizen's history of innovation and proprietary technology. The new Promaster Automatic Diver 200M watch features Citizen's Super Titanium™ construction with...

Citizen JP2007-09W Promaster Aqualand Depth Meter Lume Dial
SALE
-25%
Citizen JP2007-09W Promaster Aqualand Depth Meter Lume Dial
$550.00$412.50

Ready, Set, Dive. An iconic name with a reinvented hybrid construction, the new retro-inspired Citizen Promaster Aqualand Quartz is an ISO-compliant watch that's ready for your next underwater adventure. Equipped with a maximum depth memory,...

Citizen EW5600-52D Bianca Classic Tank Ladies
SALE
-25%
Citizen EW5600-52D Bianca Classic Tank Ladies
$375.00$281.25

Classic lines and subtle sophistication make this latest piece to our women's collection, the Citizen L Bianca, a charming addition of sustainable luxury. With a design inspired and celebrating feminine motifs in art deco, the distinctive...

Citizen NB6069-53H Series8 890 Black Textured Dial Gold-Tone Automatic Exclusive
SALE
-25%
Citizen NB6069-53H Series8 890 Black Textured Dial Gold-Tone Automatic Exclusive
$1,695.00$1,271.25

Sports-driven design meets an elegant execution in this latest timepiece from Citizen. The 890 Series model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements to...

Citizen NB6066-51W Series8 890 Salmon Textured Dial Automatic Limited Edition
SALE
-25%
Citizen NB6066-51W Series8 890 Salmon Textured Dial Automatic Limited Edition
$1,595.00$1,196.25

Sports-driven design meets an ultra-clean execution in this latest timepiece from Citizen. The new special edition model joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with high-performance automatic movements...

Citizen NB6050-51W Series8 831 Green Textured Dial Automatic Exclusive
SALE
-25%
Citizen NB6050-51W Series8 831 Green Textured Dial Automatic Exclusive
$1,295.00$971.25

Thoughtful design meets an ultra-clean execution in this latest timepiece from Citizen, the new 831 joins the reimagined Series 8 collection of mechanical watches - pairing an elevated style with a high-performance automatic movements to...

Citizen NB6032-53P Series8 880 GMT Gold-Tone Textured Dial Automatic Limited Edition
SALE
-25%
Citizen NB6032-53P Series8 880 GMT Gold-Tone Textured Dial Automatic Limited Edition
$1,795.00$1,346.25

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion for daily wear to spirited travel, and everything in between. The reimagined Citizen Series 8 collection of mechanical...

Citizen NB6031-56E Series8 880 GMT Black Textured Dial Automatic
SALE
-25%
Citizen NB6031-56E Series8 880 GMT Black Textured Dial Automatic
$1,695.00$1,271.25

Functional and practical, modern and sporty - the new Citizen Series 8 GMT is the perfect companion from daily wear to spirited travel and everything in-between. The reimagined Citizen Series 8 collection of mechanical watches...

Citizen NA1037-53L Series8 870 Textured Blue Dial Automatic Exclusive
SALE
-25%
Citizen NA1037-53L Series8 870 Textured Blue Dial Automatic Exclusive
$1,995.00$1,496.25

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen NA1036-56E Series8 870 Textured Black Dial Automatic Exclusive
SALE
-25%
Citizen NA1036-56E Series8 870 Textured Black Dial Automatic Exclusive
$1,995.00$1,496.25

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen NA1034-51H Series8 870 Textured Gray Dial Automatic Exclusive
SALE
-25%
Citizen NA1034-51H Series8 870 Textured Gray Dial Automatic Exclusive
$1,995.00$1,496.25

Powerful. Distinct. Refined. The reimagined Citizen Series 8 collection of mechanical watches features elevated styles and high-performance automatic movements to fit every occasion. The new 870 epitomizes this work, presenting a contemporary and sporty design...

Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
SALE
-25%
Citizen BU0060-09H Attesa Super Titanium Silver Tone Leather 42mm
$595.00$446.25

Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative technology, and the latest addition to the collection is no different. A 42mm Super Titanium™ case in a bright...

Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
SALE
-25%
Citizen BJ8059-03Z Godzilla Red Dial Limited Edition Eco-Drive
$900.00$675.00

Superior functionality in a fierce new watch - since Promaster was introduced in 1954, we awakened something, and now it has returned: meet the Citizen Godzilla X Promaster Dive 35th Anniversary Limited Edition. This special...

Citizen BJ8057-09X Promaster Dive Ecozilla Green
SALE
-25%
Citizen BJ8057-09X Promaster Dive Ecozilla Green
$675.00$506.25

Explore the deepest depths with Citizen's newest Promaster Dive with water resistance up to 300 meters. This iconic men's high-performance dive watch features a black stainless steel case, a green 3-hand dial with luminous hands...

Citizen BN1015-52E Eco Drive 365 Endless Starry Sky Black
SALE
-25%
Citizen BN1015-52E Eco Drive 365 Endless Starry Sky Black
$550.00$412.50

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...

Citizen BN1014-55E Eco-Drive 365 Endless Sky Black Dial
SALE
-25%
Citizen BN1014-55E Eco-Drive 365 Endless Sky Black Dial
$495.00$371.25

Embodying Citizen's continuous pursuit of innovation and design excellence, the new Eco-Drive 365 timepiece brings together a distinct aesthetic with boundary-pushing, light-powered technology - showcasing how sustainable innovations can power the future. With a bold...

Citizen EM0794-54D Ceci Gold Bracelet
SALE
-25%
Citizen EM0794-54D Ceci Gold Bracelet
$495.00$371.25

Add a little everyday luxury to your look with this beautiful Citizen Ceci Diamond Gold Two Tone Watch. Set with 12 diamonds, the Mother of Pearl dial reflects the light in shades of white, pink...

Citizen JR4068-01E Promaster Sailhawk
SALE
-43%
Citizen JR4068-01E Promaster Sailhawk
$575.00$330.00

For avid marine sportsmen who value style as much as function, Citizen’s Promaster Sailhawk with Eco-Drive technology is the perfect combination of the two. With a blue polyurethane strap and numbering detail, offset with a...

Citizen BJ7129-56E Promaster GMT
SALE
-25%
Citizen BJ7129-56E Promaster GMT
$550.00$412.50

This bold Promaster GMT Diver from Citizen features bright orange accents that pop against the stainless steel band and black face and bezel. Fashion meets function with abilities such as dual time zones, an anti-reflective...