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What is the ideal source of power for a watch? CITIZEN created the world’s first light-powered analogue quartz watch in 1976. We named the technology Eco-Drive in acknowledgment of its eco-friendly origins. It converts any kind of light into energy to power a watch and stores the surplus on a power cell. On a full charge, an Eco-Drive watch runs for months even in darkness with no need for regular battery replacement. As a light-power pioneer, we continue exploring new possibilities.

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Citizen NJ0200-50Z TSUYOSA 37mm Pink Dial Automatic
Citizen NJ0200-50Z TSUYOSA 37mm Pink Dial Automatic
$450.00

The TSUYOSA Automatic, from the NJ020 series, brings ultramodern sports styling right to your wrist. Executed in a versatile 37mm footprint, the sophisticated design of the watch delivers a strong impression via a silver-tone stainless...

Citizen NB6051-59L Series8 831 Limited Edition Ice Blue Dial Automatic
Citizen NB6051-59L Series8 831 Limited Edition Ice Blue Dial Automatic
$1,095.00

Representing the embodiment of thoughtful design and an ultra-clean execution, the new Series8 831 features a 40mm silver-tone stainless steel faceted case alongside the best of Citizen's brushed and polished finishing techniques. Water resistant to...

Citizen NB6033-51E Series8 880GMT Gold Tone Black Green Bezel Automatic
Citizen NB6033-51E Series8 880GMT Gold Tone Black Green Bezel Automatic
$1,595.00

Functional and practical, modern and sporty -- the new Citizen Series 8 880 GMT is the perfect companion for daily wear to spirited travel and everything in between. Featuring a rose- and gold-tone stainless steel...

Citizen CB0285-63E Limited Edition Attesa Hakuto-R Atomic Super Titanium
Citizen CB0285-63E Limited Edition Attesa Hakuto-R Atomic Super Titanium
$1,395.00

Powerful design and advanced technology drive the new luxury Attesa. Since its 1987 launch, Attesa has incorporated titanium-processing know-how and features innovative, world-first technologies that will continue to shape the future. This latest model, the...

Citizen CC4105-69E Attesa Super Titanium Satellite Wave GPS Black DLC
Citizen CC4105-69E Attesa Super Titanium Satellite Wave GPS Black DLC
$1,995.00

Powerful design and advanced technology drive the new luxury limited-edition Attesa. Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative chronograph technology, and the latest addition to the...

Citizen CC4104-53E Attesa Supertitanium Satellite Wave GPS Gray Dial
Citizen CC4104-53E Attesa Supertitanium Satellite Wave GPS Gray Dial
$1,995.00

Powerful design and advanced technology drive the new luxury Attesa. Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative chronograph technology, and the latest addition to the collection...

Citizen FE7093-57W Mickey Classic Disney Windswept Eco-Drive Ladies
Citizen FE7093-57W Mickey Classic Disney Windswept Eco-Drive Ladies
$375.00

The Disney Mickey Mouse Classic "Windswept" timepiece from Citizen steals our hearts in this gold-tone stainless steel design. The silver-white dial is the perfect backdrop for this crisp illustration of Mickey swept up in love...

Citizen AT8227-56X Eco-Drive Promaster Navihawk A-T Radio Controlled
SALE
-20%
Citizen AT8227-56X Eco-Drive Promaster Navihawk A-T Radio Controlled
$775.00$620.00

The newly re-launched Promaster Navihawk men's watch from Citizen is inspired by the elements a pilot experiences while in flight. The grey stainless steel watch case and bracelet band have the look of stormy clouds,...

Citizen AW0088-04W Hometown Mickey Mouse Eco-Drive Solar Quartz
Citizen AW0088-04W Hometown Mickey Mouse Eco-Drive Solar Quartz
$395.00

Disney Mickey Mouse embarks on a journey with four unique destinations. The first stop is where it all started: Walt Disney's storied boyhood home of Marceline, Missouri. The sepia-toned dial featuring original artwork by Disney...

Citizen EE1008-56E xC Earths Crust Moonphase Super Titanium Limited Edition
Citizen EE1008-56E xC Earths Crust Moonphase Super Titanium Limited Edition
$1,295.00

One hundred years ago, Citizen changed the world of watchmaking forever with the launch of their first pocketwatch. Today, that legacy continues with the brand's latest in the new Citizen xC. Inspired by the patiently...

Citizen AQ4100-57E The CITIZEN Super Titanium Black Dial Ultraprecise Caliber A060
Citizen AQ4100-57E The CITIZEN Super Titanium Black Dial Ultraprecise Caliber A060
$4,000.00

Superior precision meets the highest standards of quality in The CITIZEN. Representing the never-ending pursuit of the essence of the watch, this exceptional Super Titanium™ timepiece serves as the ideal all-purpose timepiece, perfectly balancing mechanical...

Citizen AQ4100-57B The CITIZEN Super Titanium Meteorite Ultraprecise Caliber A060
Citizen AQ4100-57B The CITIZEN Super Titanium Meteorite Ultraprecise Caliber A060
$4,000.00

Superior precision meets the highest standards of quality in The CITIZEN. Representing the never-ending pursuit of the essence of the watch, this exceptional Super Titanium™ timepiece serves as the ideal all-purpose timepiece, perfectly balancing mechanical...

Citizen CC4058-67X Attesa Super Titanium Satellite Wave GPS Gray Textured Dial
Citizen CC4058-67X Attesa Super Titanium Satellite Wave GPS Gray Textured Dial
$2,495.00

Powerful design and advanced technology drive the new luxury Attesa. Since its 1987 launch, Attesa has incorporated titanium-processing know-how and features innovative, world-first technologies that will continue to shape the future. A 44.6mm Super Titanium™...

Citizen Bianca Drive JW0138-08L Mens Blue Leather Band Blue Dial Watch
SALE
-25%
Citizen Bianca Drive JW0138-08L Mens Blue Leather Band Blue Dial Watch
$725.00$543.75

Driver beware, one look at redesigned CITIZEN Promaster SST (Split Second Timer) and you're staring into the dashboard of your timekeeping thrill ride. This timepiece features a world time, 1/1000 second chronograph, recall of up...

Citizen BV1089-05W Batter's Up Mickey Mouse Sport Eco-Drive
SALE
-25%
Citizen BV1089-05W Batter's Up Mickey Mouse Sport Eco-Drive
$395.00$296.25

Mickey saves the game with the new Mickey Sport Baseball watch from Citizen's Disney Mickey Mouse Collection. The black ion-plated stainless steel case features a black dial and date window that emulates a scoreboard with...

Citizen BN0228-06W Promaster Sea Collection Super Titanium Green
SALE
-25%
Citizen BN0228-06W Promaster Sea Collection Super Titanium Green
$550.00$412.50

Dive into our newest edition to the Promaster Sea Collection that takes you to new depths in style. This Eco-Drive Promaster Dive men's timepiece from Citizen is packed with advanced features for all your sea...

Citizen BN5058-07E Eco-Drive Promaster Altichron
SALE
-25%
Citizen BN5058-07E Eco-Drive Promaster Altichron
$595.00$446.25

Climb to new heights with the reinvented Promaster Altichron. Designed with our Eco-Drive light power technology, the sky is the limit when wearing this innovative, sleek yet sporty timepiece. With an altimeter measuring from 1,000ft...

Citizen AV0070-57L Promaster Tsuno Chrono Racer Blue Dial
SALE
-30%
Citizen AV0070-57L Promaster Tsuno Chrono Racer Blue Dial
$895.00$626.50

Paying homage to a retro 1973 CITIZEN Bullhead model, the newly modernized CITIZEN Tsuno Chrono Racer showcases a unique case styling, trendy color combinations and is sure to stand out on your wrist. A hand...

Citizen AV0073-08E Promaster Tsuno Chronograph Limited Edition 1973 Bullhead
SALE
-25%
Citizen AV0073-08E Promaster Tsuno Chronograph Limited Edition 1973 Bullhead
$925.00$693.75

Paying homage to a retro 1973 CITIZEN Bullhead model, this newly modernized CITIZEN Tsuno Chrono Racer men's watch resembles a stopwatch with controls at the top of the 45mm rose-tone ion-plated stainless steel case. The...

Citizen FE2101-58W Mickey Mouse and Minnie Tango Gray Dial
SALE
-25%
Citizen FE2101-58W Mickey Mouse and Minnie Tango Gray Dial
$325.00$243.75

Romance is in the air as a swashbuckling Disney Mickey Mouse and señorita Minnie Mouse dance their way into our hearts in a new unisex style designed to add a little heat to your wardrobe....

Citizen CA4610-85Z Zenshin Chrono Super Titanium Salmon Dial
SALE
-25%
Citizen CA4610-85Z Zenshin Chrono Super Titanium Salmon Dial
$625.00$468.75

Pairing classic proportions with a distinctly modern style, meet the new Integrated Super Titanium™ series from Citizen. Featuring a 42.5mm silver-tone Super Titanium™ case paired with stylish stepped chronograph pushers and a stylized crown, the...

Citizen CA4610-85M Zenshin Chrono Super Titanium Tiffany Blue
SALE
-25%
Citizen CA4610-85M Zenshin Chrono Super Titanium Tiffany Blue
$625.00$468.75

Pairing classic proportions with a distinctly modern style, meet the new Integrated Super Titanium™ series from Citizen. Featuring a 42.5mm silver-tone Super Titanium™ case paired with stylish stepped chronograph pushers and a stylized crown, the...

Citizen NK5010-01H TSUYOSA Small Second Gray Dial Automatic
SALE
-25%
Citizen NK5010-01H TSUYOSA Small Second Gray Dial Automatic
$550.00$412.50

The "Tsuyosa" Small Second Automatic brings ultramodern all-purpose styling right to your wrist. Executed in a versatile 40mm footprint, the sophisticated design of this timepiece makes a strong impression via a silver-tone stainless steel case...

Citizen CB5878-56E PCAT Limited Edition Atomic Timekeeping Blue Dial
SALE
-25%
Citizen CB5878-56E PCAT Limited Edition Atomic Timekeeping Blue Dial
$695.00$521.25

One hundred years ago, Citizen changed the world of watchmaking forever with the launch of their first pocketwatch. Today, that legacy continues with the limited-edition PCAT. Inspired by the patiently formed layers of Earth's crust,...

Citizen NB6026-56L Promaster Fujitsubo Super Titanium Automatic Blue Dial
SALE
-25%
Citizen NB6026-56L Promaster Fujitsubo Super Titanium Automatic Blue Dial
$1,195.00$896.25

Capturing the essence of exploration in the air, on land, or at sea, the Promaster line celebrates its 35th anniversary of professional-grade adventure with a new limited edition series. This new Promaster Dive Automatic joins...

Citizen JY8146-54E Promaster Skyhawk A-T 35th Anniversary Limited Edition
SALE
-25%
Citizen JY8146-54E Promaster Skyhawk A-T 35th Anniversary Limited Edition
$995.00$746.25

Capturing the essence of exploration in the air, on land, or at sea, the Promaster line celebrates its 35th anniversary of professional-grade adventure with a new limited edition series. This new Promaster Skyhawk A-T joins...

Citizen SATELLITE WAVE GPS FREEDOM CC3035-50E
SALE
-25%
Citizen SATELLITE WAVE GPS FREEDOM CC3035-50E
$925.00$693.75

Bolder and brighter. Enhanced technical and architectural design; the new Citizen Satellite Wave GPS Freedom is the leader of the pack with the world's fastest timekeeping signal reception speed from GPS navigation. A sleek black...