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At Maurice Lacroix we unite the worlds of urban style, Swiss craftsmanship and creativity to make luxury timepieces that deliver high perceived value.

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Maurice Lacroix AI6058-BRZ6B-530-6 Aikon Venturer Bronze Asia Special Edition
Maurice Lacroix AI6058-BRZ6B-530-6 Aikon Venturer Bronze Asia Special Edition
$2,950.00

Inspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the...

Maurice Lacroix AI6088-SS002-030-1 Aikon Automatic Mercury Skeleton 44mm
SALE
-25%
Maurice Lacroix AI6088-SS002-030-1 Aikon Automatic Mercury Skeleton 44mm
$7,690.00$5,767.50

Movement: Automatic ML225 with in-house developed and patented time memory moduleCase Diameter: 44mmWater Resistance: Water resistance to 10 ATMDial: Sapphire dialStrap Material: Black calf leatherEasy Strap Exchange: YesBuckle: Butterfly buckle in stainless steelVibrations: 28'800 vph / 4 HzPower Reserve: 38 hoursNumber of...

Maurice Lacroix AI2008-20YZ0-200-0 Aikon #tide Special Edition FIBA 3x3
SALE
-40%
Maurice Lacroix AI2008-20YZ0-200-0 Aikon #tide Special Edition FIBA 3x3
$825.00$495.00

Maurice Lacroix is pleased to unveil three special edition watches that uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3x3, the global basketball format beloved by millions....

Maurice Lacroix PT6248-BRZ01-330-3 Pontos S Diver Bronze Limited Edition
Maurice Lacroix PT6248-BRZ01-330-3 Pontos S Diver Bronze Limited Edition
$2,700.00

A lesson in continuous improvement, fusing sumptuous materials with refined finishes. The PONTOS is an exemplar of elegance and sophistication while at the same time, it upholds our reputation for crafting accessible luxury timepieces.Caliber: ML115Movement:...

Maurice Lacroix AI6007-PVC00-430-4 Aikon Blue PVD Limited Edition
Maurice Lacroix AI6007-PVC00-430-4 Aikon Blue PVD Limited Edition
$2,550.00

Inspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the...

Maurice Lacroix AI6008-PVB00-330-2 Aikon Automatic 42mm Gunmetal PVD Limited Edition
Maurice Lacroix AI6008-PVB00-330-2 Aikon Automatic 42mm Gunmetal PVD Limited Edition
$2,550.00

Inspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the...

Maurice Lacroix AI6008-BRZ01-730-3 Aikon Automatic Bronze Limited Edition
Maurice Lacroix AI6008-BRZ01-730-3 Aikon Automatic Bronze Limited Edition
$2,650.00

Inspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. The design language embraces bold, urban-styling and masterfully plays with contrasts. Like all of our watches, the...

Maurice Lacroix PT6388-SS002-131-1 Pontos Chronograph 43mm
SALE
-25%
Maurice Lacroix PT6388-SS002-131-1 Pontos Chronograph 43mm
$2,900.00$2,175.00

The dial of a chronograph, by virtue of the quantity of information it presents, can potentially appear overwhelming. Consistent with the reputation of the Pontos collection for succinct communication with the wearer, the Pontos Chronograph...

Maurice Lacroix AI1018-PVB21-330-1 Aikon Chronograph 43mm
SALE
-31%
Maurice Lacroix AI1018-PVB21-330-1 Aikon Chronograph 43mm
$1,350.00$937.50

AIKON is the descendant of the Maurice Lacroix Calypso. This steel watch was one of the brand’s iconic models in the 1990s and bore the same design codes that live on in the AIKON. The...

Maurice Lacroix AI6058-SS001-430-1 Aikon Venturer 43mm
SALE
-40%
Maurice Lacroix AI6058-SS001-430-1 Aikon Venturer 43mm
$2,350.00$1,417.50

Maurice Lacroix AI6058-SS001-430-1 Aikon Venturer 43mmBy: Maurice LacroixThe technical excellence of the AIKON is an aesthetic desire, a graphic assertion of AIKON’s powerful character, developed to achieve its full potential. And yet, behind this embodiment...

Maurice Lacroix AI6058-SS001-330-1 Aikon Venturer 43mm
SALE
-40%
Maurice Lacroix AI6058-SS001-330-1 Aikon Venturer 43mm
$2,350.00$1,417.50

Maurice Lacroix AI6058-SS001-330-1 Aikon Venturer 43mm The technical excellence of the AIKON is an aesthetic desire, a graphic assertion of AIKON’s powerful character, developed to achieve its full potential. And yet, behind this embodiment of...

Maurice Lacroix AI6058-SS002-330-1 Aikon Venturer 43mm
SALE
-40%
Maurice Lacroix AI6058-SS002-330-1 Aikon Venturer 43mm
$2,500.00$1,492.50

Maurice Lacroix AI6058-SS002-330-1 Aikon Venturer 43mmThe technical excellence of the AIKON is an aesthetic desire, a graphic assertion of AIKON’s powerful character, developed to achieve its full potential. And yet, behind this embodiment of bold,...

Maurice Lacroix AI6158-SS00F-330-A Aikon Venturer GMT 43mm
SALE
-33%
Maurice Lacroix AI6158-SS00F-330-A Aikon Venturer GMT 43mm
$2,990.00$2,017.50

With the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON...

Maurice Lacroix AI6118-SS00E-430-C Aikon Master Grand Date 45mm
SALE
-31%
Maurice Lacroix AI6118-SS00E-430-C Aikon Master Grand Date 45mm
$8,900.00$6,112.50

Maurice Lacroix reveals a new chapter in the history of AIKON. Inspired by the urban and dynamic design of Maurice Lacroix's flagship collection, the AIKON Master Grand Date reveals a new movement and design. With...

Maurice Lacroix PT6388-SS001-420-4 Pontos Automatic Chronograph
SALE
-27%
Maurice Lacroix PT6388-SS001-420-4 Pontos Automatic Chronograph
$3,300.00$2,400.00

Modern yet classic, the automatic PONTOS chronograph adds a twist to its timeless style with a new range of colours. Maurice Lacroix is expanding its collection with new timepieces that play with menswear design codes:...

Maurice Lacroix EL1118-PVP01-090-1 ELIROS Rainbow 40mm Rose Gold PVD
Maurice Lacroix EL1118-PVP01-090-1 ELIROS Rainbow 40mm Rose Gold PVD
$590.00

In order to ensure the rainbow shades fully enjoy the limelight, the dial eschews indexes, the usual date indication and minute track. There are no superfluous details, just stylish hour and minute hands, executed in...

Maurice Lacroix AI2008-60060-300-0 Aikon #tide Recycled Materials Yellow
SALE
-41%
Maurice Lacroix AI2008-60060-300-0 Aikon #tide Recycled Materials Yellow
$760.00$450.00

Prepare to be dazzled! Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours. The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide...

Maurice Lacroix AI2008-70070-300-0 Aikon #tide Recycled Materials Green
SALE
-41%
Maurice Lacroix AI2008-70070-300-0 Aikon #tide Recycled Materials Green
$760.00$450.00

Prepare to be dazzled! Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours. The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide...

Maurice Lacroix AI2008-00000-300-0 Aikon #tide Recycled Materials Black
SALE
-41%
Maurice Lacroix AI2008-00000-300-0 Aikon #tide Recycled Materials Black
$760.00$450.00

Prepare to be dazzled! Maurice Lacroix unveils the brightest, funkiest range of watches, offered in an array of eye-popping colours. The AIKON #tide is made to be noticed. And, best of all, the AIKON #tide...

Maurice Lacroix FA1084-SS002-420-1 FIABA Moonphase 32mm Ladies
SALE
-16%
Maurice Lacroix FA1084-SS002-420-1 FIABA Moonphase 32mm Ladies
$1,550.00$1,300.00

The moon is regarded as a symbol of femininity. It is a metaphor for life, a combination of darkness and light and it is synonymous with time. In the world of horology, watchmakers have always...

Maurice Lacroix AI6006-SS002-170-3 Aikon Automatic 35mm Ladies Diamonds
SALE
-4%
Maurice Lacroix AI6006-SS002-170-3 Aikon Automatic 35mm Ladies Diamonds
$2,400.00$2,300.00

Maurice Lacroix is pleased to unveil a new AIKON Automatic, perfectly fulfilling the requirements of today's modern women.Movement: AutomaticCase: Stainless Steel Strap: Stainless SteelWater Resistance: Upto to 20 ATMCase Diameter: 35mmCase Material: Stainless Steel Dial: White Mother-of-Pearl Hands: Rhodium-plated, white SLN...

Maurice Lacroix AI1106-PVPD2-170-1 Aikon Quartz Ladies 35mm
SALE
-12%
Maurice Lacroix AI1106-PVPD2-170-1 Aikon Quartz Ladies 35mm
$2,500.00$2,200.00

Returning to where the icon story began, Maurice Lacroix has introduced a series of changes to the AIKON Quartz, delivering improvements to the specification of each reference.Case Diameter: 35mmCase Material: Stainless Steel/Yellow gold PVDWater Resistance: Upto 10 ATMDial: White...

Maurice Lacroix EL1118-PVY01-090-9 Eliros Date Sunshine 40mm
Maurice Lacroix EL1118-PVY01-090-9 Eliros Date Sunshine 40mm
$850.00

This latest expression of ELIROS ownership is simple to read, precise and delivers high perceived value. But most of all, it's notably stylish, sidesteps mediocrity and subscribes to the belief that 'life is for living'....

Maurice Lacroix AI6057-SSL5F-630-D Aikon Venturer 38mm Green Dial
SALE
-25%
Maurice Lacroix AI6057-SSL5F-630-D Aikon Venturer 38mm Green Dial
$2,350.00$1,762.50

The AIKON Venturer 38 mm is a reinterpretation of the AIKON Venturer 43 mm launched in 2019, which was the uncompromising evolution of the AIKON Automatic. Its presence on the wrist remains intact. The feeling...

Maurice Lacroix PT6358-DLB04-630-5 Pontos Day Date Limited Edition DLC
SALE
-25%
Maurice Lacroix PT6358-DLB04-630-5 Pontos Day Date Limited Edition DLC
$2,150.00$1,612.50

A colour palette of khaki and black may imply a desire to hide from attention, however, the new PONTOS Day Date reverses this idea. With its interesting blend of contrasting shades, this new model stands...

Maurice Lacroix AI6118-DLB0B-330-2 Aikon Master Grand Date Black DLC
SALE
-7%
Maurice Lacroix AI6118-DLB0B-330-2 Aikon Master Grand Date Black DLC
$9,600.00$8,950.00

The new AIKON Master Grand Date Black is dressed in black and white tones, skilfully playing with contrasts to deliver an eye-catching look. It harnesses the mechanical virtuosity of the Masterpiece collection while embracing the...