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What Watch Brands Hold Their Value?

08/04/2024 | JSA Support

Buying a luxury watch is a long-term commitment. It is a marker of your personality and an important investment that must be taken seriously. Therefore, people consider a lot of things when making this purchase, from precision to budget and aesthetics. However, it is also important to carefully examine what watch brands hold their value when purchasing a watch.
It is not uncommon to find watch brands that lose their charm and value over time. Of course, you don’t want to spend thousands or millions of dollars on a watch only for it to expose flaws and lose its value with time.
Hence, to save you from this risk, here is a list of brands that are known to produce timeless pieces of watches that not only retain but grow in value over time!

Watch Brands That Hold their Value

Being a luxury watch enthusiast does not have to mean you are simply in it to throw your money. It is very valid to be willing to spend money and expect to find its worth! Hence, when looking to spend a hefty amount on a watch, don’t just go for brands that sell the most expensive watch. Choose brands that offer a guarantee of design, premium quality, and a promise of timelessness with their watches.
So, to prevent you from making a mistake, here’s a list of trusted and reliable watch brands that produce luxury watches that won’t be going out of fashion or value anytime soon!

1. Omega

If a brand produces a watch that can travel to the moon and back, you know it will hold its value! Omega is popular for its innovative watch design, the classic Speedmaster Professional Chronograph, which was the first wristwatch to travel to the moon on the wrist of Buzz Aldrin!
Omega has since produced a number of original luxury designs that have taken watch lovers by a storm. Its successful Seamaster collection with the impressive 600-meter water resistance feature stands for the incredible quality of watches they produce.
You can rest assured that a watch purchased from this brand can surely make it to your timeless collection pieces.

2. Jaeger-LeCoultre

Jaeger-LeCoultre watches have been holding their value since 1833 so there is no reason to doubt this brand when it comes to trust and superior quality.
The brand is known for producing classy timekeeping pieces with intricate designs that are very desirable by many. It is especially popular for its craftsmanship in ultra-thin wrist watches and the sleek dress watches that never go out of style!
Jaeger-LeCoultre has produced many successful watch collections with Jaeger-LeCoultre Reverso and Master Ultra-Thin Moon being their most iconic watch designs that have successfully retained their value over the years!

3. Tag Heuer

You can definitely trust a brand that has been producing successful and iconic luxury timepieces for over 150 years. That is Tag Heuer for you!
Tag Heuer is primarily known for producing designs that are associated with sports, mostly racing. Their precision and high-performance watches that come in a variety of innovative designs and styles are a popular treat for many.
The brand has collaborated with many credible names in the sports industry which speaks for the value that the brand and its timepieces hold! Its close association with sports gravitates many luxury watches and sports enthusiasts alike towards the brand who will speak for its high-quality and premium designs.
Many famous personalities including Elvis Presley and Chrishems worth have been spotted flaunting Tag Heuer’s timepiece instruments.

4. Patek Philippe

Patek Philippe is one of the most popular and expensive watch brands that is known to produce the most valuable and exclusive timepiece designs in the world! With people purchasing their watches that cost millions, it is safe to trust that the brand is producing a blend of excellence, craftsmanship, and perfection that is not likely to lose its value easily.
The vintage designs of Patek Philippe created from premium quality material (rose gold, yellow gold, and white gold, etc.) and often handcrafted by talented artisans are known to stand the test of time.
The Aquanaut watch and the Nautilus are just two examples of Patek Philippe designs that have been popular icons for a long time now without losing their appeal or value.

Frequently Asked Questions

Q1. Which watch will hold its value best?

Watches from luxury watch brands are crafted with premium quality and care and hold their value for many years to come. Some luxury brands that are known to produce timeless watch designs include Rolex, Patek Philippe, Omega, and Audemars Piguet, etc.

Q2. Which brand increases in value the most?

The luxury brands Rolex and Patek Philippe are known to produce watch designs that increase in value the most! Their designs are the top and most popular collectible luxury timepieces in the world.

Q3. What is the oldest watch brand?

The oldest known watch brand is Blancpain. The brand was established in 1735 by Jehan-Jacques Blancpain.


Having knowledge of what watch brands hold their value is extremely important to ensure that you invest in reliable and trusted brands only! A watch is a companion and should be able to stick by you for many years to come.
If you want to avoid the hassle of searching for good watches, visit us at Arizona Fine Time to find luxury and timeless watches!